How Jackalo Listens to Parents and Delivers What Kids Really Want

Listening to Our Customers

We actively listen to our customers. To achieve this, we prioritize staying in tune with our customers' needs. We regularly send out surveys where parents can share the types of products they’re looking for, the colors their kids love, and what they’d like to see more of from us. These insights are invaluable in shaping our product development. Alongside these surveys, I also have regular customer calls that give me direct feedback. Before we bring any new product to market, I want to ensure it’s something our customers truly want.

Real-Life Example: Introducing Size 16 Kids Clothes

Here’s a perfect example of how we’ve listened to our customers and made changes based on their feedback. As Jackalo has grown, we’ve noticed a higher demand for larger sizes. In particular, our size 14 clothes have been selling out quickly. After receiving several direct requests for size 16, we decided to gauge interest in our next customer survey. The response was overwhelmingly positive—parents wanted size 16! This fall, we’re excited to introduce our first-ever size 16 in one of our most popular items, the Ash Pants in Midnight Navy. This is a trial run, but if it’s successful, we’ll expand size 16 to more colors and styles in future collections.

More Products Inspired by You

Size 16 isn’t the only new addition this season. Thanks to your feedback, we’ve also launched several other customer-requested products:

• James Sweatpants: A new sweatpant design without a gusset.
• More Colors: Our classic styles are now available in a broader palette, including blues, greens, and pops of purple and pink.
• Long-Sleeved T-Shirts: Perfect for layering or wearing on their own.
• Extended Sizing: We’ve added sizes ranging from 2T to 16 in our Midnight Navy Ash Pants

Why It Matters

Every time we create a product that our customers have asked for, we’re not just meeting a need—we’re making it easier for you to find the items you want and need, produced in a way that’s hand-me-down friendly and better for the planet. This means you’re contributing to a more sustainable planet and supporting the people who make our clothes. To us, that’s 100% worth it.

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