In the midst of the Coronavirus pandemic, small businesses are struggling, and will continue to struggle. These businesses create jobs and contribute to thriving communities. So when they struggle, the economy struggles, neighborhoods are less vibrant, and individuals and families feel the impact. So what can you do to support small businesses even in a pandemic?
- Shop locally. If you need to shop and feel comfortable going out, support a small shop in your community. Not up for going out or social distancing? Check your favorite local shop's website to see if they do online orders, or call and ask if they'll deliver. I bet they'll be more than ready to help. Also, when your favorite small business announces that they are doing things that are good for their employees (eg: paid sick leave) and the community, tell them you appreciate this effort when you are buying from them. It just may motivate more businesses to make the right choices, even when they aren't legally required to.
- Shop small. If you are shopping online, skip the Big Box and support companies that need your investment more. Small and medium sized enterprises feel the brunt of economic downturns, and need your support more than ever.
- Open that email. Small businesses spend a lot of time crafting emails to you and content for you. A good business will give you more than they will ask. This means, that their content can actually be useful to you. So open and read that email they send, then click through to see what other content they've got for you. It's not just about a sale, it's about connection. And when their email click-through rate is better, it means that their emails are less likely to be sent straight to a spam folder.
- Be a social media super-fan. Like, comment, save, and share their posts on social media. This will help more people see their content, and help them get the exposure they need when things are tight.
- Write that review. You bought the thing, you love it, but you just haven't gotten around to writing that review. Now is the time to do it. The best advertising is word-of-mouth, and when you write a review on Google, Facebook, their website or all three, you help others know that they can trust the brand they are thinking of supporting.
How else can you support small businesses? Share your ideas below and we'll add to this list!
Image credit: Three Birds DC